T.I.M.E. WAS BUILT FOR THOSE WHO KEPT GOING

It is with great pride, deep respect, and a full heart that we write to you today on behalf of Tears In My Eyes — T.I.M.E. — a brand born not from a boardroom, but from the raw, unfiltered fabric of real life. A brand that carries within its name the weight of every tear shed, every laugh shared, and every quiet moment of strength that makes us human.

T.I.M.E. was built on a simple yet powerful truth: our experiences — the struggles, the joys, the sorrows, and the bonds of family — are not obstacles to overcome. They are the very things that shape us. Every tear we have ever cried has carried meaning. Every hardship we have faced has forged within us a strength that cannot be bought, borrowed, or broken. We do not run from our stories. We wear them.

This is the spirit of Pico Rivera. This community has never been a stranger to perseverance. Generation after generation, the people of this city have built something remarkable — not in spite of their challenges, but because of them. Families have held one another through loss. Neighbors have lifted one another through hardship. And through it all, this community has remained unbreakable.

T.I.M.E. sees you. We stand with you. Our brand is a tribute to every person who has ever had to be strong when strength felt impossible — to every parent who sacrificed in silence, every young person who found their footing against the odds, every elder whose wisdom was written in the lines of a life fully lived. We honor the memory of that struggle. We celebrate the joy that grew from it. And we hold sacred the love of family that carried it all.

“The tears we have cried, the love we have given, and the battles we have survived — these are not wounds. They are our wings.”

We are proud to stand behind this message with everything we have. T.I.M.E. is more than a brand — it is a declaration that our lives, in all of their beauty and complexity, matter. That the experiences we carry are worthy of recognition. That the people of communities like Pico Rivera — resilient, loving, enduring — deserve to be seen and celebrated.

We extend this letter not merely as an introduction, but as an open hand. T.I.M.E. is rooted in the values that Pico Rivera embodies every day: family, perseverance, pride, and love. We look forward to growing alongside this community, honoring its spirit, and reminding every person who encounters our brand that their story — every tear, every triumph — is something to be proud of.

With pride, gratitude, and unwavering respect,